I don’t hate Microsoft. Xbox 360? Awesome. Some of their web development stuff? Really underrated. Even the Zune, despite being a substandard iPod clone, is not really that bad.
Vista, while having some nice features, is not a good product. For being a six or whatever years in the making OS update, it hasn’t as much improved on XP, but made it more cumbersome to use.
And with Apple getting a cool kid on the block type attention over the last few years, thanks to the iPod and iPhone (and through that their computers and OSs,) it came as little surprise that Microsoft went with cool advertisers Crispin Porter + Bogusky to change people’s perception of Microsoft.
Crispin Porter + Bogusky are in my opinion overrated. The BK King? I swore off Burger King because of it. Their Volkswagen commercials weren’t much better. And their Microsoft commercials? If this is how they’re trying to overtake Apple as the coolest kid on the block… No…
The Seinfeld commercials/mini-movies were, of course, a gigantic mistake. Sure they’re funny, and Seinfeld and Gates both come off really well, but so what? It makes no difference for Microsoft. Even if it does make people talk about the company, it is not something that will do any good for them. They’re already talked about. In fact, the only thing I can see benefiting from the ads would be the Gates Foundation, as Bill Gates comes off likable enough in the movies. Of course, they were all pulled a few days ago, a major major slap in both Microsoft and Crispin Porter’s faces.
The “I am a PC” ads are worse, as they try to sell Windows by responding to the “I am a Mac” commercials yet just make PC users seem like followers and not individuals. In other words the opposite of the message the ad makers are trying to convey. In many ways it is a good example of how Microsoft is a company of followers and not innovators. If they were to respond to Apple, they should not have done it directly, but rather make something equally eye-catching with an individual voice. I give this campaign two weeks before it’s pulled.
Regardless. Even if the ads hadn’t failed miserably, the fact stands that Microsoft’s flagship product, Vista, sucks the big one. The only way to fix people’s perception on that is to better the product. It doesn’t seem like that is in the cards though.
C’est la vie.